Becoming a Data-Driven Organisation
As investment firms turn to data to help inform and improve investment and operational decision-making, they need to take a logistical, rather than tactical, approach to data management.
Marc Rubenfeld, Head of Sales EMEA, Eagle Investment Systems
Evidence-based management has become the new normal across businesses as organisations in every sector are looking to improve decision-making and, ultimately, the client experience. This isn’t necessarily new, but what has changed is that today they’re leveraging facts and data instead of relying purely on the gut instincts of their workforce. This has been made possible because technology has evolved to a point where the client experience can be substantially improved by utilising and combining data in new and unique ways. For example, Uber has combined lots of different types of data together to create an entirely new client experience and business model.
At a high-level, this has created a new breed of organisation: the data-driven organisation. A data-driven organisation fundamentally relies on data to conduct business and optimise the client experience. They typically display several characteristics, including a relentless focus on measuring results and continuous improvement, coupled with frictionless self-service capabilities available to clients. To achieve these characteristics, the value of data must be baked into the organisation’s DNA.
Organisations will need to become data-driven if they want to remain competitive. Like countless technological advances in the past, if your organisation does not embrace the potential of data, it will begin a painful journey to irrelevance. Imagine a business that did not embrace electricity or the telephone; this is the same prospect facing businesses that fail to embrace data today.
The investment industry is no different; firms are more focused on data than ever before as a means to rethink both the client experience and how to perform day-to-day business functions. Specifically, investment managers are undertaking transformation programmes to put data at the heart of their organisation in order to realise the benefits of being data-driven.
